WHY

The European Institute for Gender Equality states, ‘’Sport is traditionally a male-dominated sector and progress in gender equality in this area is hindered by the social constructions of feminity and masculinity , which often associates sport with ‘masculine’ characteristics, such as physical strength and resilience, speed, and a highly competitive, sometime confrontational spirit.’’ This analysis has been further confirmed by the Council of Europe which has recognized the consequences of gender relations in sport as factors that produce unequal access to sporting activities and responsibilities within sport between men and women.
Tucker Center for Research on Girls and Women in Sport found that only 4% of all sports media coverage in the world is focused on women. This leads to a lower viewership of women sports causing the discrimination of gender. In return, this discrimination reduces the number of women coaches, athletes, and mentors in sport. The reduction of women coaches, athletes and mentors in sports contributes to lower wages and less opportunities for women.
Gender equality in sport is a vital stepping stone in influencing gender equality throughout the world. To fight the gender gap in sport will create momentum of gender equality in wage, education, viewership and opportunities.